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This is a common problem with responsive one-column designs: because images are supposed to fill up the whole container width, we often end up with huge images that carry little information compared to their size.” Most of the time huge images are not a good idea - their information density is low, and they require people to wait for the page to load and/or to scroll down for more content. We recommend that you start with a modest size image and allow people to zoom in (or download a larger picture of the image). “Because the screen is small on mobile, too small images may offer too little information, and too big images may slow down the page too much. Raluca Budiu, Director of Research at Nielsen Norman Group: Image optimization is always going to be a careful balancing act between user experience, attractiveness and page performance. Which is the right approach? The problem with image optimization is that there are no hard and fast rules.
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There are two carousels of full width images and two with smaller images.Īs noted in the previous column, sliders may save space, but they may not be an effective way to deliver content. Two of the four sliders are above the fold. ‘s homepage has even more sliders than Walmart. Reducing the size of the images reduces the need for vertical scrolling by a factor of four compared with Tesco’s full width images. This sensible approach allows customers quickly pick out the required department without needing to use the menu, search or horizontal scroll.
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The second space saving effort on is a series of 18 tappable small images (with text), three per column width to represent the departments. The other two sliders each house an additional dozen images, though smaller than the first, of which two to three are visible on screen at a time.
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There are three sliders, one at the head of the homepage contains five full-width near-identical (nonsensically) ads for free shipping. The first is the slider or carousel which allows the user to scroll horizontally through a number of images. uses two image techniques to use its mobile real estate more efficiently. And it creates a long webpage (twice as long as pictured, below). what is visible on the device screen without scrolling. This means that only two or three of the departments/businesses are visible above the fold – i.e. Its images span the entire width of the column (often referred to as a container). , like many mobile/ mobile friendly sites, uses a single column design. But first let’s consider the different approaches the retailers take to reducing the impact that images have on the space. We will consider later the impact this has on page size. All three sites illustrate how heavily retail sites depend on images to highlight the various departments and promotions.
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